Google Is Carving Out A Place For Itself Alongside AWS and Microsoft Azure In U.S. Cloud Strategies

Google Plays Key Role in Advanced U.S. Cloud Strategies.

Early adopters among U.S. enterprises take a multi-cloud approach, tapping Google for smart data handling, ISG Provider Lens™ report says.

STAMFORD, Conn, July 20, 2022 – Leading U.S. enterprises are adopting Google Cloud Platform (GCP) as part of multi-cloud strategies that take advantage of GCP’s advanced data management, analytics and other features, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for the U.S. finds Google is carving out a place for itself alongside AWS and Microsoft Azure as companies set up cloud infrastructure to modernize their IT capabilities.

“Enterprises with mature cloud strategies may eventually use all three cloud platforms, each for its own strengths,” said Bernie Hoecker, partner, enterprise cloud transformation at ISG. “These early movers are setting the pace for the market, and they are driving sophisticated cloud estates. The majority of these firms reside in the U.S., which is currently the most advanced cloud market.”

While many enterprises turn to AWS for large-scale computing and storage capacity and to Azure for user-facing cloud services, companies increasingly include GCP in their cloud environments to meet the needs of advanced applications, ISG says. An example is applications for autonomous vehicles, which require real-time, data-intensive decision-making with high stakes for speed and accuracy.

Even enterprises coming to the cloud later than others are adopting multi-cloud approaches to leverage the benefits of more than one platform, the report says. Two-cloud strategies are emerging as a trend among a majority of companies. In all multi-cloud implementations, Google’s sophisticated APIs enable smooth integration with other cloud services.

GCP also stands out in terms of sustainability, an increasingly important consideration for companies in the U.S. and other regions, the report says. Google already achieves net-zero emissions through carbon offsets and has pledged to be carbon-neutral by 2030.

“Advanced operations like AI are the most resource-intensive uses of the cloud,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “That makes energy efficiency and environmental factors even more critical, and Google recognizes this.”

The report also explores trends around a wide range of other services available from Google and its provider partners, including implementation and integration, cloud-based SAP workloads and workspace services.

The 2022 ISG Provider Lens™ Google Cloud Partner Ecosystem report for the U.S. evaluates the capabilities of 30 providers across five quadrants: Implementation and Integration Services, Data Analytics and Machine Learning, Managed Services, SAP Workloads and Workspace Services.

The report names Accenture, Capgemini, Infosys and TCS as Leaders in all five quadrants. It names Cognizant, HCL and Wipro as Leaders in four quadrants each. Deloitte is named as a Leader in three quadrants, and Mindtree, Rackspace Technology and Tech Mahindra are named as Leaders in two quadrants each.

In addition, Mindtree, Persistent Systems, Quantiphi and Tech Mahindra are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants each. Cognizant is named as a Rising Star in one quadrant.

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG’s global advisory team.