92% of US households have an internet connection at home.

Broadband Subscribers are Generally Content with Their Service.

Durham, NH – December 11, 2023 – New consumer research from Leichtman Research Group, Inc. (LRG) found that 92% of U.S. households get an Internet service at home, compared to 83% in 2018 and 76% in 2008. Broadband accounts for 98% of households with an Internet service at home, and 90% of all households get a broadband Internet service – an increase from 81% in 2018 and 57% in 2008.

The research also found that 60% of broadband subscribers are very satisfied (8-10 on a 1-10 scale) with their internet connection at home, while 5% are not satisfied (1-3). Satisfaction with broadband is as high as in any year in the past decade, and compares to 53% who reported being very satisfied in 2018 and 59% in 2013.

These findings are based on a survey of 1,767 households from throughout the United States and are part of a new LRG study, Broadband Internet in the U.S. 2023. This is LRG’s twenty-first annual study on this topic.

Other related findings include:

  • 70% of broadband subscribers agree (8-10) that their Internet service meets the needs of their household, while 5% disagree (1-3)
  • 64% of broadband subscribers rate the quality of the speed of their Internet connection 8-10 (with 10 being excellent), higher than any year in the past decade, including 53% in 2018 and 58% in 2013. Just 3% rate speed 1-3 (with 1 being poor)
  • 42% of broadband subscribers do not know the download speed of their service – compared to 59% in 2018
  • 22% of broadband subscribers report that their provider is the only one available in their area – compared to 27% in 2021
  • 87% of households use at least one laptop or desktop computer, and 96% of this group get an Internet service at home
  • Those that do not use a laptop or desktop computer at home account for 64% of all that do not get an Internet service at home

“The percentage of households getting an Internet service at home, including high-speed broadband, reached an all-time high over the past year. This year’s study found that 92% of households get an Internet service at home, an increase from 85% in pre-pandemic 2019,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Broadband subscribers are generally content with their services, with 60% reporting that they are very satisfied overall, and 70% agreeing that their Internet service meets the needs of their household.”

Leichtman Research Group, Inc. (LRG) specializes in research and analysis on the broadband, media and entertainment industries